Pictured to the far right is Adam Riggin (Kirk’s grandfather), along with several of his farm hands.
WHERE IT ALL BEGAN
The ancestry of our company begins in 1911 in Muncie, Indiana. Rea Riggin owned a small dairy herd and founded Riggin Dairy as means to produce income for his family. In the 1920s, he expanded their dairy operations dramatically by specializing in the home delivery of high-quality dairy products. Unlike most farmers, the Riggins did not struggle through the Great Depression. Instead, they were known throughout their community for their generosity and support of others during this difficult time. They were then able to expand after World War II. By the 1970s, their business was operating in four counties. Rea was blessed with eight sons, who then took on their father’s business and later passed it on to their children. The dairy was in operation until the early 1990s and is currently owned by the fourth generation of the Riggin family.
THE DEVELOPMENT OF SWISSLAND MILK COMPANY
Dorothy Riggin (Johnson), fourth generation, had five sons, four of whom worked at the dairy. Her son, Kirk Johnson, then took the extensive knowledge gained from his forefathers, and founded his own business in 1982, called Swissland Milk Company, which was a milk receiving station located in Berne, IN. There, he also built the world’s largest “moo-moo” clock, trademarked the first Gogurt, which was 100% goat milk yogurt, and started manufacturing cheese. In 2002, he began expanding his cheese business under the Swissland name, and therefore founded Moo Juice Express, Inc. as his milk transport company.
THE EXPANSION OF MOO JUICE EXPRESS
In 2007, Kirk’s son, Brady Johnson, came on board and began managing Moo Juice Express and Swissland Cheese alongside his father. In 2013, as his father focused on Swissland, Brady set out to expand Moo Juice Express to create more revenue. Since then, Moo Juice Express has gained several notable clients, such as Foremost Farms, Horizon Organic, Organic Valley, Grassland Butter, Capriole Cheese, and Dairy Farmers of America. They now have over 50 trucks, a team of 100+ employees, their own transfer station and truck wash, and are continuing to expand.